Ivy Locus Creative & Social Hub

Atelier Honnete developed the branding identity for a creative and social hub located in Maryland, a space for creatives to celebrate milestones and produce various content. The hub offers creative studios, a photography studio, a YouTube kitchen, editing rooms, social lounges, an art gallery, and event space. The space will narrate the stories of black creators and the local history of the city.

We selected blue as the base primary to emphasize originality and productivity. The icon is a play on the initials of the business name Ivy Locus emphasizing the locus part with a variation in the location marker. The soft cream color for low stimuli interaction within the space and contrast to emphasize the logo.